I just got off the telephone with a fellow agent. We were talking about a model who we were both unknowingly promoting. This happens sometimes because some models think they are smarter than their agents (and the studios) and don’t think we all talk to each other (we do). The problem with working with two (or more) agents is that the model is supposed to be exclusive to one agent. Some agents have model contracts bounding them to be exclusive. I don’t do contracts because I feel if a model feels he can achieve their goals with someone else, they should be free to do so. It’s just how I work.
Back to the wayward model: like so many have done before, his number one mistake is (besides pissing people off in the industry) working with as many studios as possible at the start of his “career.” I use “career” lightly because I am predicting his will be finished before the end of the year. The idea that one should try to get as many gigs at first is a demon. Boys, it’s a mistake and Uncle Fred is here to tell you it’s the wrong way to go about this business.
When a model does a flurry of work with numerous studios (i.e. porn sites), he becomes over-exposed in the market place. When a model’s face (and cock, and ass, and everything else) is seen everywhere on different sites owned by different studios, this means he is less marketable because he’s everywhere. If a model with great potential works for a lot of C or D level studios, this means the A level studios are not going to be interested because the guy is already out in the market and is therefore not going to bring in new sales because consumers have already seen him.
The end result is that perhaps after four to six months of work, the model becomes a has-been and if he is really desperate for work, will accept two hundred dollar gigs here and there.
If a model is smart, he should acquire the services of an agent to help him navigate his entry into this business. A good agent will help a model gain entry into the industry the right way. A dumb model will try to do it his own way, make the wrong choices, and try to pull the wool over the eyes of the very people who are feeding him.
Tomorrow: why “test shoots” and “auditions” are bullshit.
Wednesday, October 22, 2008
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